May 31, 2018

Customer Spotlight: Sierra Nevada Brewing Company – An SLG Partner for More Than 20 Years

In photo and quoted below: Stan Cooper, Director of Logistics – Sierra Nevada Brewing Co.

SLG’s longstanding relationship with Sierra Nevada Brewing Co. has proven to be a fruitful one. For more than 20 years, our solutions have helped the brewery make smarter business decisions, thus helping them grow into a million-barrel-a-year company.

“Before KegID, we literally had to go out and count kegs. We hoped we had enough kegs to fill the orders.”

It’s funny to think there was a time when brewers blindly shipped out their beer, just hoping their kegs would come back from the great abyss. And, surprisingly, some companies are still brewing in the dark. For Sierra Nevada Brewing Co., our KegID keg tracking and Kegspediter keg management tools were genuine game-changers that enabled this brewery to grow their business in ways they had never before imagined.

When Sierra Nevada Brewing Co. sought to expand their family-run business and begin brewing in a secondary location on the East Coast, they turned to the SLG Keg Pros to help ensure a seamless expansion. Through our unique tools, we were able to keep up with the brewery’s booming business needs. KegID enabled them to scan and track their kegs to ensure their brews were reaching the proper destinations. Additionally, KegID keg tracking helped this brewery make better real-time business decisions, based on the data provided by the software.

“The nice thing about it is that you can make intelligent decisions based off information that you have.”

In combination with Kegspediter keg management, Sierra Nevada Brewing Co. is having their kegs – a most valuable business asset – returned in a timely fashion so that they can continue to turn out more brews and keep up with the increasing demand for their consumer favorite beers.

“Once we know where our kegs are, and we can start tracking them, then we go to Kegspediter and facilitate getting them to the right location.”

With more than 30 years of experience, the SLG Keg Pros are well-versed on the ins-and-outs of the business of beer – and partners like Sierra Nevada Brewing Co. have helped us learn, grow, and blossom into a truly reliable resource for so many in the craft beer industry.

“As the craft industry grows, it becomes more and more important that we have good partnerships. Our relationship with SLG has been for over 20 years and has been a great partnership.”

Sierra Nevada Brewing Co. also uses SLG’s LogiTrax transportation management system to manage their freight moves. LogiTrax has enabled them to convert their shipment processes from manual to automated, provide visibility of shipments and manage carrier performance. It has helped identify rogue spending, saved in labor costs and put more control on transportation expenses.

When they have needed to protect and preserve their brand reputation and quality control, Sierra Nevada Brewing Co. has also used the discreet EcoBev service to manage unsaleable product.

Check out Sierra Nevada Brewing Co.’s full story below and be sure to visit our video gallery to see how we’ve helped other brewers reach their goals.

If you’re looking to bring your brewing business to the next level and want to find out how the SLG Keg Pros can help get you there, contact us today.