June 20, 2018

Beyond the Brew: How Kegs are Not Only for Brewers

The craft beverage industry is booming right now, and accompanying this success is the rising popularity of kegging. We’ve said it before, but it bears repeating: Kegs are for carrying more than just beer. In fact, kegs are the perfect vessel for any craft beverage, particularly those produced in high volume. Kegs aid in the maintenance of beverage integrity, both in taste and freshness. For many craft beverage makers, choosing kegs is therefore an easy decision.

The rising popularity of kegging has transcended beyond beer and even wine. According to the American Homebrewer’s Association, kegging has branched out to include cider and mead, hard soda and cold brewed and nitro-brewed coffee. Some companies are even kegging draft cocktails. Simply put: If you can craft it, you can keg it.

If you’re a crafter who’s new to kegging, you’ll need to invest in top-quality kegs, and it’s crucial to determine what keg business model best fits your business objectives. In many cases, crafters have found that leasing kegs is their best option because this options leaves more available funds for capital improvements and expansions.

When leasing, it is critical to find the right partner to lease with. One distinct advantage to leasing kegs through SLG’s KegFleet is that our kegs come standard with KegID, a comprehensive keg tracking and management solution. With KegID, you can use real-time data and business intelligence to see how well your craft beverages are doing out in the world. You can easily gauge what is popular and what is not, and from this data you can make well-informed business decisions.

In addition to providing you with top-quality kegs that feature KegID, other benefits to choosing KegFleet include:

    • Custom screen-printed branding
    • Unique laser-etched codes for scanning/tracking
    • Clear and transparent terms
    • Lease-to-Own option
    • True partnership with the SLG Keg Pros
    • Top quality kegs

No matter your product, kegging with SLG is a lucrative business investment. SLG provides you with your own branded kegs, along with the technology to track those valuable assets. Plus, our many years of expertise in the brewing business make us the perfect mentor to provide you with the knowledge, insights, and network connections you need to continue growing your craft beverage business.

Thinking about diving into the wonderful world of kegging? Speak to our experts on how to get started.