View All Blog Articles

Keg Tracking: Stop Playing “Hide and Seek” With Your Beer

Posted: May 25, 2023
Woman looking at a map on a computer monitor

Don’t play games when it comes to making informed business decisions about your kegs or the product inside them. When selecting the right keg tracking solution, make sure it provides you with these critical features at an affordable price:

  • tracks reusable assets (kegs, pallets, tap handles)
  • tracks contents in kegs (using batch data)
  • maps where your product is sold
  • tracks contents based on freshness
  • manages proactive keg maintenance schedules

The business intelligence captured by these features is crucial for managing your keg inventory, controlling the quality of your product, informing your customers where they can find your beer, and locating specific batches for special handling (for recalls, repackaging, etc.).

Help Your Consumers Find You

Is your beer hiding from your customers? The right scanning technology will help your consumers find your beer by providing a beer finder map to display on your website. This is even more critical at a time when the craft landscape offers so many options to consumers.

By providing this information on your website, you are giving both the established loyal fans and potential new customers a great way to find your product when traveling; whether they are in their own neighborhood or out of town. It can take less time to showcase a beer map on your website than it does to pour a pint of beer.

Monitor Beer Freshness for Quality Control

It can be frustrating and extremely difficult for brewers to monitor product freshness if they don’t have visibility once the beer leaves the brewery. Find a tracking solution that not only focuses on getting your assets back but also provides freshness reporting based on batch and brand. How does this help? By giving the brewer product visibility as it approaches the “out of code” date.

Integrate Tracking with Production Software

Efficiency at all levels of brewery operations creates intense pressure on brewers to innovate and seek ways to work smarter. Investing in technology that can work with other applications is one way. A perfect example of this is when brewery production software (BPS) interfaces with robust tracking technology, multiplying the power of both solutions.

Once you make the decision to abandon the practice of managing your brewery with sticky notes and spreadsheets, it is time to adopt the right BPS for your brewery. When evaluating which solution to purchase, consider these questions:

  • Who developed this technology? Was it created by brewers and for brewers?
  • Does this technology make managing my brewery easier?
  • Does this technology help me make better business decisions?
  • Does this technology integrate with an intelligent tracking solution to manage keg assets once they leave my brewery?
  • Does it manage my recipes and raw ingredient inventory?
  • Does it enable me to schedule my brewing production equipment efficiently?
  • Does it provide brew/batch logs and reporting?
  • Will it save me hours of work when preparing TTB tax reports?

Our BevPros are standing by to help you find the right tools to help manage your brewery and assets so that you can spend more time creating great beer! Contact us today.

Email Signup

    By clicking "Sign Up" you agree to receive email communications from The BevPros