April 3, 2014

Craft Brewers Expand Use of Keg Management

Houston, April 4, 2014 – U.S. craft brewers experienced an 18 percent rise in volume in 2013, as recently reported by The Brewers Association. Such rapid growth is driving brewers to seek new ways to better manage their keg usage, according to Satellite Logistics Group (SLG), a leading supply-chain solution provider for the beverage industry.

The company reports that craft brewers’ use of its Kegspediter® keg management service has increased dramatically in the past 18 months. Dozens of craft brands have begun using the service, including Boston Beer, Deschutes Brewery, Founders Brewing Company, Firestone Walker Brewing Company, Alaskan Brewing Company, and more.

SLG’s Kegspediter® reverse logistics service helps brewers to turn kegs faster in order to optimize asset usage, reduce shrinkage and meet market needs. The service leverages proprietary software and SLG’s network of more than 1,600 distributors, combined with supply chain nodes across the country, to return kegs more efficiently.

“The brewing business depends on efficient keg turns. Our customers typically double their annual keg turns when they begin using Kegspediter®,” said Kevin Brady, SLG president and CEO. “With keg costs averaging $120 to $140 each, that increased efficiency can significantly impact their bottom line.”

Optimizing asset usage allows brewers to serve their distribution market with a smaller capital expenditure on kegs. SLG’s Kegspediter® service also facilitates geographical expansion for regional craft brewers who are ready to move to a national footprint.

“With today’s steady growth in the craft beer segment, it is no surprise that so many craft brewers are seeking to optimize their performance in keg management,” said Brady. “It can help turn their supply chain into a competitive advantage.”

Craft brewers interested in learning more about best practices in keg management can connect with SLG at the upcoming Craft Brewer’s Conference in Denver or visit www.slg.com.

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About Satellite Logistics Group

Satellite Logistics Group (SLG) specializes in supply chain management for the beverage industry. We deliver innovative and efficient supply chain solutions to help our customers manage their businesses more strategically and accommodate changing needs. Our core services include Kegspediter® keg management, LogiTrax® transportation management and EcoBev® beverage disposal. For more information, visit www.slg.com.