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Introducing: Hillebrand’s Brand New Look

Posted: April 12, 2017
SLG new logos and service icons

We’ve got exciting news: Hillebrand is proud to announce its new look! The complete re-brand includes new logos, a new trade booth design, and a new website. All of these items will be revealed this week at the Craft Brewers Conference in Washington, D.C.

Putting a fresh spin on what’s been a recognizable brand in the delivery of efficient beverage supply chain solutions for over 30 years, Hillebrand is capturing the essence of the company’s products by re-emerging with logos that are consistent, clean and simple.

“Change is a good thing,” said Scott Moorad, President and COO at Hillebrand. “We chose a logo design that encapsulates the core of what our solutions are all about—volume, space, movement, dimension and complexity. Our new logos allow us to get our message out there quickly and easily. It’s a seamless way to illustrate to our clients how our services can be coupled together to add even more impact to their needs.”

Hillebrand has been exhibiting at the Craft Brewers Conference (CBC) for 12 years, which is why it makes perfect sense to reveal the re-brand at this event. “We were excited to display Hillebrand’s new designs at CBC this month,” said Moorad. “It will be the craft brewing industry’s first glimpse at our new look.” Participants at CBC can visit Hillebrand at Booth #2525 where they can see everything they have in store!

Hillebrand partnered with EGC Group, a leading advertising agency in Melville New York, to formulate a new marketing strategy. This new strategy focuses on branding Hillebrand’s intelligent solutions, which were developed specifically for brewers. Leveraging the collaborative nature of their relationship with Hillebrand, the agency developed a fresh look that included an all-new brand logo, solutions branding, an interactive website, a trade show kiosk and sales collateral. The synergies between both companies can be attributed to their shared focus and immersion in the brewing industry and a clear understanding of brewers’ business drivers and consumer behavior.

New Look, Same Solutions

Hillebrand is committed to enhancing its service offerings to brewers nationwide by continuing to expand its innovation. “We realize our customers know us best by the solutions we provide,” said Moorad. “By making what was our classic logo new again with a fresh look, is our way of reminding our clients we are evolving as a company and are dedicated to expanding our solutions.”

Our new branding doesn’t mean our standards have changed. Contact us for all of your beverage supply chain solutions!

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