April 12, 2017

Introducing: SLG’s Brand New Look

We’ve got exciting news: SLG is proud to announce its new look! The complete re-brand includes new logos, a new trade booth design, and new website. All of these items will be revealed this week at the Craft Brewers Conference in Washington, D.C.

Putting a fresh spin on what’s been a recognizable brand in the delivery of efficient beverage supply chain solutions for over 30 years, SLG is capturing the essence of the company’s products by re-emerging with logos that are consistent, clean and simple.

“Change is a good thing,” said Scott Moorad, Vice President of Business Development and Strategy at SLG. “We chose a logo design that encapsulates the core of what our solutions are all about—volume, space, movement, dimension and complexity. Our new logos allow us to get our message out there quickly and easily. It’s a seamless way to illustrate to our clients how our services can be coupled together to add even more impact to their needs.”

SLG has been exhibiting at the Craft Brewers Conference (CBC) for 12 years, which is why it makes perfect sense to reveal the re-brand at this event. “We were excited to display SLG’s new designs at CBC this month,” said Moorad. “It will be the craft brewing industry’s first glimpse at our new look.” Participants at CBC can visit SLG at Booth #2525 were they can see everything they have in store!

SLG partnered with EGC Group, a leading advertising agency in Melville New York, to formulate a new marketing strategy. This new strategy focuses on branding SLG’s intelligent solutions, which were developed specifically for brewers. Leveraging the collaborative nature of their relationship with SLG, the agency developed a fresh look which included an all-new brand logo, solutions branding, an interactive website, a trade show kiosk and sales collateral. The synergies between both companies can be attributed to their shared focus and immersion in the brewing industry and a clear understanding of brewers’ business drivers and consumer behavior.

SLG is committed to enhancing their service offerings to brewers nationwide by continuing to expand its innovation. “We realize our customers know us best by the solutions we provide,” said Moorad. “By making what was our classic logo new again with a fresh look, is our way of reminding our clients we are evolving as a company and are dedicated to expanding our solutions.”